At TAAT™, we give tobacco smokers 21+ the choice to leave nicotine behind while keeping the experience they love. Made from our proprietary Beyond Tobacco™ blend, TAATs are American made and engineered to provide smokers with the same smoking experience they are familiar with; tobacco flavor, scent and ritual with zero nicotine and zero tobacco

THIS IS WHAT FREEDOM TASTES LIKE!

The TAAT FAMILY

TAAT Original

Let the big bold flavor of our Original blend bring satisfaction to your senses. You can expect full flavors such as Marlboro Red, Winston and American Spirit Blue.

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TAAT SMOOTH

The rich smooth silky flavor of the Smooth blend is ideal for smokers of lighter tasting cigarettes such as Marlboro Gold, American Spirit Yellow and Pall Mall Blue.

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TAAT Menthol

Our most popular flavor, our Menthol blend delivers a robust hit of minty freshness. Ideal for smokers who like Newport, Marlboro Menthol and Kool.

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TAAT ORIGINAL CARTON

The big bold Original flavor wafts through your mouth like a boss. You know you’re in our house now. The Original TAAT has a similar taste to Marlboro Red, Winston and American Spirit Blue. 

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TAAT SMOOTH CARTON

When you need to relax, our Smooth TAAT keeps you feeling chilled and calm. Our Smooth flavor gives you a similar taste to Marlboro Gold, American Spirit Yellow & Pall Mall Blue.  

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TAAT MENTHOL CARTON

Yes, we have Menthol – a minty hint of freshness you can enjoy with ZERO nicotine and ZERO tobacco. Our Menthol flavor gives you a similar taste to Marlboro Menthol, Newport and KOOL. 

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Upcoming Event:

Tech N9ne Concert: Norfolk, VA

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WHAT IS TAAT?

The Beyond Tobacco™️ material of a TAAT is tobacco and nicotine-free. TAATs provide smokers 21+ the choice to keep the experience of smoking they love without consuming nicotine. Thanks to our patent-pending refinement technique, Beyond Tobacco gives off a smell and taste that is almost identical to tobacco.

GET TO KNOW TAAT!

In a world that feels increasingly complex, stressful and regimented, we’re for the freedom to choose your own path.

Smokers 21+ are looking for alternatives to smoking tobacco but they have been unable to find a suitable replacement that also lets them enjoy the experiences and rituals they enjoy while smoking a cigarette until now….

We welcome you to the TAAT family. Learn more about a new lifestyle choice for adult smokers.

FANS ACROSS THE COUNTRY!

TAATs are crafted to emulate the smoking experience. Smokers 21+ have been sampling free packs and providing great testimonials to our teams across the country. Don’t just take our word for it...

Party with Team TAAT!

At TAAT, we are the party! Instead of waiting for an invite, we’re throwing a ton of parties across the nation, as we roll-out.

TAAT Blog

We’re focused on providing a cigarette alternative that helps smokers 21+ keep the experiences they enjoy with smoking while giving them the choice to reduce their dependency on nicotine and tobacco.

Smoke TAAT because you want to, not because you need to!