Zero nicotine.
Zero tobacco.
$6 a pack when you buy a carton.
10 packs for $59.99 · Free shipping
Shop Cartons 4.8 from 200 reviewsMade in USA. Adults 21+.
What TAAT is
All of the enjoyment.
None of the nicotine.
TAATs are made from our Beyond Tobacco™ blend, not tobacco. They look, light and burn like a cigarette, with zero nicotine and zero tobacco.
- Zero nicotine. Zero tobacco.Made from our Beyond Tobacco™ blend.
- A familiar taste and smell.Toasty, tobacco-style flavor in Original, Smooth and Menthol.
- Made in the USA.Every TAAT is made here at home.
Reviews
What TAAT smokers say
“Looks, feels and smokes like the real deal!”
Jenna R.Verified BuyerNicotine Free Pack“Great non nicotine alternative, with satisfying flavor.”
Scott F.Verified BuyerOriginal carton“These are very smooth. Will re-buy.”
Sandra H.Verified BuyerSmooth pack“Enjoyed the menthol flavor. Not too light not too strong.”
Willy S.Verified BuyerMenthol carton“I am very happy to be a customer! Great service, fast delivery and never a problem!!”
Debbie M.Verified BuyerSmooth carton“Was quite surprised at the taste and smoothness… no hempy taste at all.”
Gary R.Verified BuyerNicotine Free PackPick your flavor
Three options.
Satisfying a wide range of smokers.
Not sure yet? Try the 3-Pack Trial.
At TAAT™, we give tobacco smokers 21+ the choice to leave nicotine behind while keeping the experience they love. Made from our proprietary Beyond Tobacco™ blend, TAATs are American made and engineered to provide smokers with the same smoking experience they are familiar with; tobacco flavor, scent and ritual with zero nicotine and zero tobacco.
THIS IS WHAT FREEDOM TASTES LIKE!
The TAAT FAMILY
TAAT Original
Let the big bold flavor of our Original blend bring satisfaction to your senses. You can expect full flavors such as Marlboro Red, Winston and American Spirit Blue.
TAAT SMOOTH
The rich smooth silky flavor of the Smooth blend is ideal for smokers of lighter tasting cigarettes such as Marlboro Gold, American Spirit Yellow and Pall Mall Blue.
TAAT Menthol
Our most popular flavor, our Menthol blend delivers a robust hit of minty freshness. Ideal for smokers who like Newport, Marlboro Menthol and Kool.
TAAT ORIGINAL CARTON
The big bold Original flavor wafts through your mouth like a boss. You know you’re in our house now. The Original TAAT has a similar taste to Marlboro Red, Winston and American Spirit Blue.
TAAT SMOOTH CARTON
When you need to relax, our Smooth TAAT keeps you feeling chilled and calm. Our Smooth flavor gives you a similar taste to Marlboro Gold, American Spirit Yellow & Pall Mall Blue.
TAAT MENTHOL CARTON
Yes, we have Menthol – a minty hint of freshness you can enjoy with ZERO nicotine and ZERO tobacco. Our Menthol flavor gives you a similar taste to Marlboro Menthol, Newport and KOOL.
TAAT ORIGINAL MASTER CASE
30 cartons of our bold, full-flavored blend at wholesale pricing. Zero nicotine. Zero tobacco. Perfect for retailers and high-volume buyers.
TAAT SMOOTH MASTER CASE
30 cartons of our smoother, more refined flavor at wholesale pricing. Zero nicotine. Zero tobacco. Ideal for shops and bulk customers.
TAAT MENTHOL MASTER CASE
30 cartons of our cool, minty flavor at wholesale pricing. Zero nicotine. Zero tobacco. Built for retailers who want consistent supply and better margins.
TAAT Reviews
“Very smooth and tastes great. Better than the other brand. I love this tobacco alternative!”
JohnSmooth →
Best Value
TAAT VIP Membership
Keep the vibes going. Your first 2 cartons for $60, then $90 a delivery ($45 a carton). Cancel anytime online.
Impressive
WHAT IS TAAT?
The Beyond Tobacco™️ material of a TAAT is tobacco and nicotine-free. TAATs provide smokers 21+ the choice to keep the experience of smoking they love without consuming nicotine. Thanks to our patent-pending refinement technique, Beyond Tobacco gives off a smell and taste that is almost identical to tobacco.
Developed in 2020 after two years and over $1 million in research and development.
TAAT is truly tobacco-free and nicotine-free — yet delivers the same satisfying smoking experience smokers know and love.
Users consistently prefer TAAT for its cleaner scent, better aftertaste, and overall smoother experience compared to traditional tobacco cigarettes.
This is what freedom tastes like.
Try TAAT today.
Get to know TAAT
In a world that feels increasingly complex, stressful and regimented, we’re for the freedom to choose your own path.
Smokers 21+ are looking for alternatives to smoking tobacco but they have been unable to find a suitable replacement that also lets them enjoy the experiences and rituals they enjoy while smoking a cigarette until now….
We welcome you to the TAAT family. Learn more about a new lifestyle choice for adult smokers.
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Questions
Before you buy
What's in a TAAT pack?
Cigarettes with zero nicotine and zero tobacco, so adult smokers can enjoy the same moments without the nicotine.
Do TAATs have THC?
TAAT is not psychoactive. Independent third-party lab tests show total THC (Δ9-THC + THCA) of 0.33–0.35 mg per wrapped cigarette. Each cigarette also contains about 16 mg of hemp-derived CBD. Full lab results are on our COA page.
Does TAAT taste like a regular cigarette?
Yes. TAAT Original tastes like a traditional bold, full-flavor cigarette. The flavor, draw and burn are nearly identical. The one difference you'll notice is a smoother throat hit, since there's no nicotine.
Is shipping free?
Shipping is free on orders of $29 or more. TAAT ships to adults 21+ and doesn't ship to HI, ID, IN, IA, KY, LA, MA, NY, SC, SD or UT.
Is TAAT addictive?
TAAT has zero nicotine and zero tobacco. It is not a quit aid or a health product. For adults 21+.
Zero tobacco. Zero nicotine.
$6 a pack when you buy a carton.
10 packs for $59.99 · Free shipping on all orders over $29